PRIVACY POLICY

Introduction

4XP takes privacy very seriously. This privacy statement explains what personal data we collect from you and how we use it.

This notice outlines what to expect when 4XP Game Nutrition LLC collects personal information. This applies to information we collect about:

Visitors to our website
Creating an account
Signing up for our newsletter
Purchasing a product on our website
Chatting with us
Contacting us via the contact us page

Information we collect about you

We collect personal data about you when you:

Visit or register on our website
Create an account
Sign up for our newsletter or other communications
Purchase products or services from us
Chat with us or contact us through our website
Post material to our website
Complete customer feedback or surveys
Participate in competitions

The information collected may include your:

Full name
Date of Birth
Postal address
Email address
Telephone number
Payment details

How we use your information

We collect information about you to:

Identify you and manage any accounts you hold with us
Process your orders
Conduct research, statistical analysis, and behavioral analysis
Carry out customer profiling and analyze your purchasing preferences
Detect and prevent fraud
Customize our website and its content to your preferences
Notify you of any changes to our website or services that may affect you
Carry out security vetting
Improve our services

Marketing

We may send you marketing communications and promotional offers by post, email, telephone, or text message (SMS) about our products, services, newsletters, and events that may interest you:

If you have opened an account with us, purchased goods, or registered for a promotion or event, and you have not opted out of receiving that marketing
By email if you have signed up for email newsletters
If you have provided us with your details and consented to receive such marketing

You will always have the opportunity to decline marketing information and updates before you submit your personal details to us.

We may use the personal data you provide to form a view on what we think you may like, or what may interest you, and to send you details of products and offers which we think may be relevant to you (soft opt-in).

You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us (or any third party, if applicable) at any time:

Where we rely on soft opt-in, you can unsubscribe or opt-out by using the unsubscribe button and following the link included in the footer of any marketing email or text you receive from us

We will process all opt-out requests as soon as possible, but due to the nature of our IT systems and servers, it may take a few days for any opt-out request to be implemented. If you choose to stop receiving our marketing messages, this doesn’t mean communications from us will stop completely, as we will still send you important updates regarding your orders and other service communications.

For this purpose, we may disclose your information to our agents and service providers. When purchasing from us, we may also disclose your name and email address to third-party review service providers. We use a third-party provider, Mail Chimp, to deliver our promotional and marketing emails. If you accept to receive marketing, you will go onto our subscriber list for Mail Chimp.

We may collect your information when you:

Visit our website (Analytics and Advertising)

When someone visits www.4xpgaming.com, we use third-party services, such as Google Analytics, to collect standard internet log information and details of visitor behavior patterns. This helps us understand the number of visitors to various parts of the site to improve the overall website performance and user experience. This information is processed in a way that does not identify anyone. We do not make, and do not allow these third-party service providers to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be upfront about it. We will make it clear when we collect personal information and explain what we intend to do with it.

We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called Custom Audience. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. This tool helps us convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

When you visit our website, our server will automatically record your IP address and the time and duration of your visit. Please see our cookies policy for more information on how we use cookies on our website.

Creating an Account

We use a third-party provider, WordPress, as the platform for our e-commerce transactions. When you create an account, WordPress collects information about you, including your name, email address, and number of orders, for customers to easily access their account and relevant account information. For more information, please see WordPress’s privacy notice.

Signing up for our newsletter

If you would like to receive our newsletter, your email address will go to Mail Chimp. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our email marketing.

Purchasing a product on our website

When you purchase a product, information will be shared with some third-party providers to process your order and improve your customer experience. For example:

WordPress: To process and deliver your order
Mail Chimp: If you have opted in, they will use your data to email you further promotional, product, and marketing information

Text Marketing Terms and Conditions

We use a text messaging platform, which is subject to the following terms and conditions. By opting in for our text marketing and notifications, you agree to these terms and conditions.

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form, or using a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

Your phone number, name, and purchase information will be shared with our SMS platform. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.

If you wish to unsubscribe from receiving text marketing messages and notifications, please use the unsubscribe link provided in any of our messages. Alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. Message and data rates may apply.

For any questions, please text “HELP” to the number you received the messages from. You can also contact us for more information. If you wish to opt out, please follow the procedures above.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address, card details, and delivery details to fulfill the requirements.

What is the purpose of processing this information?

The purpose of collecting information is made clear to you at the point of information collection.

Who do we share this information with?

4XP Game Nutrition LLC will never independently sell personal information for commercial purposes. However, we may disclose personal data to third parties or allow third parties to access personal data to help provide services, such as:

To collect data for inventory management and demand planning
To respond and manage support inquiries
For the purposes of providing our products to you

4XP Game Nutrition LLC may also provide personal data, where permitted, to prevent, investigate, or respond to:

Potential fraud
Illegal conduct

Additionally, if a third party acquires all (or substantially all) of 4XP Game Nutrition LLC’s business and/or assets, we may disclose your personal information to that third party in connection with the acquisition.

Transfers of your personal data outside the EEA

We may need to transfer your personal data to countries located outside the European Economic Area for providing our products and services. Any transfer of your data will be subject to a European Commission-approved contract that will safeguard your privacy rights and give you remedies in the unlikely event of a security breach.

How long do we keep this data?

We keep personal data for promotions and marketing for 2 years unless we are required by law to retain your personal data for a longer period. We keep finance data for business purposes for as long as necessary for these purposes.

How do we secure your data?

To protect your personal information, we take reasonable precautions to ensure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.

Your data is encrypted by WordPress using the HTTPS protocol for secure communication over a computer network. WordPress also encrypts any sensitive stored information and salts and hashes passwords using bcrypt.

If you provide us with your credit card information, the information is encrypted. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Your Rights

Under the Data Protection Act 2018 and the General Data Protection Legislation, you have rights as an individual which you can exercise in relation to the information we hold about you.

To process any of the requests listed below, we may need to verify your identity for your security. In such cases, your response will be necessary for you to exercise this right.

The right to access information we hold on you

At any point, you can contact us to request the information we hold on you, as well as why we have that information, who has access to the information, and where we got the information. Once we have received your request, we will respond within 30 days.

The right to correct and update the information we hold on you

If the data we hold on you is out of date, incomplete, or incorrect, you can inform us and we will ensure that it is updated.

The right to have your information erased

If you feel that we should no longer be using your data or that we are illegally using your data, you can request that we erase the data we hold. When we receive your request, we will confirm whether the data has been deleted or tell you the reason why it cannot be deleted.

The right to object to the processing of your data

You have the right to request that we stop processing your data. Upon receiving the request, we will contact you to tell you if we can comply or if we have legitimate grounds to continue. If data is no longer processed, we may continue to hold your data to comply with your other rights.

The right to ask us to stop contacting you with direct marketing

You have the right to request that we stop contacting you with direct marketing. To process your request, we may need to verify your identity for your security.

The right to data portability

You have the right to request that we transfer your data to another controller. Once we have received your request, we will comply where it is feasible to do so.